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Privacy Policy

Last updated: 1 January 1970

Contents

Who we are

Silverlight Local provides Google Business Profile auditing, optimisation and ongoing management services to businesses in the UK.

Contact email: hello@silverlightlocal.com
Website: silverlightlocal.com

Formal correspondence details can be requested through the contact email above.

Information collected

Depending on how you interact with Silverlight Local, we may collect:

  • Names
  • Business names
  • Email addresses
  • Website addresses
  • Google Business Profile URLs
  • Business services and locations
  • Audit request details
  • Enquiry and correspondence content
  • Client onboarding information
  • Subscription and payment status
  • Information required to provide the service
  • Basic technical and security information such as IP address, browser type, timestamps and server logs where applicable

Payment card details are processed by the selected payment provider and are not stored directly by Silverlight Local.

How information is collected

  • Website forms
  • Email correspondence
  • Client onboarding
  • Publicly available business information
  • Google Business Profiles
  • Business websites
  • Service providers used to operate the website and service

Why information is used

  • Responding to enquiries
  • Preparing requested audits
  • Providing and managing Silverlight Local services
  • Managing customer relationships
  • Processing subscriptions and payments
  • Sending essential service communications
  • Maintaining security
  • Preventing abuse and fraud
  • Meeting legal, tax and accounting obligations
  • Improving the website and service
  • Establishing, exercising or defending legal claims

Lawful bases

Depending on the activity, lawful bases relied on may include:

  • Consent
  • Taking steps before entering a contract
  • Performance of a contract
  • Legitimate interests
  • Compliance with legal obligations

Consent is not the lawful basis for every activity.

Sharing information

Information may be shared, where necessary, with:

  • Website hosting providers
  • Database and cloud providers
  • Transactional email providers
  • Payment and subscription providers
  • Software providers used to deliver the service
  • Professional advisers
  • Regulators or authorities where legally required

Silverlight Local does not sell personal information.

International transfers

Some technology providers may process information outside the UK. Where required, appropriate safeguards are used to protect that information in line with UK data protection law.

Retention

  • Unsuccessful audit enquiries will normally be retained for up to 12 months.
  • Active client records will be retained for the duration of the customer relationship.
  • Contract, payment and accounting records may be retained for up to six years where required.
  • Information may be deleted earlier when no longer needed.

Individual rights

Subject to applicable law, you may have the right to:

  • Access your personal information
  • Request correction
  • Request erasure
  • Request restriction of processing
  • Object to processing
  • Data portability, where applicable
  • Withdraw consent, where processing relies on consent
  • Complain to the Information Commissioner's Office

Requests should be sent to hello@silverlightlocal.com.

Cookies and local storage

The website currently uses only cookies or storage necessary for security, form operation and core website functionality unless optional analytics or marketing tools are introduced later.

If non-essential cookies are added in future, an appropriate consent mechanism and updated policy will be provided.

Security

Reasonable technical and organisational measures are used to protect information. No online system can be guaranteed completely secure, and information is provided at your own risk.

Complaints

You can contact Silverlight Local first at hello@silverlightlocal.com. You may also complain to the UK Information Commissioner's Office at ico.org.uk.

Changes to the policy

This policy may be updated from time to time. The latest revision date is shown at the top of this page.